Chapter 1: Focusing |
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Which business are you in? (3.37MB, PDF)* |
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Release date: February 15, 2008 |
Find a business focus that matches your strength.
Learn how to |
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Know your skills, experience and passion |
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Define what you sell |
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Understand which trends to ride |
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Chapter 2: Innovating |
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Release date: March 15, 2008 |
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| Learn how to select and test new ideas for your business. Understand how to |
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Collect and manage new ideas |
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Test your ideas |
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Turn your ideas into products |
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Chapter 3: Prospecting |
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Who are your customers? (1.5MB, PDF)* |
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Release date:
April 15, 2008 |
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| Nothing happens until you make a sale! This chapter will teach you how to |
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Find new customers |
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Manage your sales funnel |
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Get an appointment and close the deal |
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Chapter 4: Budgeting |
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What are your marketing mix opportunities? (3.26MB, PDF)* |
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Release date:
May 15, 2008 |
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| With so many ways to spend your marketing dollars, which marketing tools will be the most effective for your business? Discover how to |
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Choose marketing goals |
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Select promotion tools |
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Measure your marketing effectiveness |
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Chapter 5: Branding |
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What do you stand for? (0.98MB, PDF)* |
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Release date: June 15, 2008 |
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| Is brand-building a luxury only multinational corporations can afford or should you build your own brand too? Find out how to |
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Create a brand |
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Grow your brand |
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Manage your brand ecosystem |
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Chapter 6: Being found |
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Where are your customers looking for you?
(3.48MB, PDF)* |
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Release date:
July 15, 2008 |
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| Web 2.0 and social media sites have changed how your customers use the web. This chapter will teach you how you can |
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Reach customers beyond your website |
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Use Search Engine Optimization to get more traffic to your website |
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Convert visitors into buyers on your landing page |
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Chapter 7: Promoting |
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Which tools will create awareness for you? (1.15MB, PDF)* |
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Release date: August 15, 2008 |
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| Are traditional marketing and promotional activities still worth the effort? You bet! In this chapter you will learn how to |
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Get your products and services into the news for "free" |
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Create high customer visibility with a low budget |
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Launch a direct mail campaign |
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Chapter 8: Connecting |
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Chapter 9: Growing |
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How can you keep developing your business? (1.06MB, PDF)* |
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Release date: October 15, 2008 |
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| Your customers are talking about you, if you like it or not. How can you harness this new reality and use it to your advantage? In this chapter you will discover how to |
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Generate referrals and positive word of mouth |
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Create lasting customer loyalty |
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Deal with negative reviews on the web |
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Oliver Fritsch (Author) has been working as an international sales and marketing expert for more than 15 years. He led customer-focused marketing initiatives for clients like HP, Zanox, Aventis, and others in the U.S., Europe, and Asia. He is CEO of Cendesic.com, a digital marketing agency in Boise, Idaho and Berlin, Germany. |
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Ines Bitsch (Graphic Designer) is designer, art director and illustrator and has over 15 years experience in advertising, fashion and interior design. Her mission is to inspire soulful rooms, products and customer experiences. She also teaches fellow female entrepreneurs how to succeed in business. She is founder and CEO of Mood-Management-Ltd.de in Germany. |
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